Game Masters showcases the work of over 30 leading videogame designers. The exhibition features over 125 playable games alongside concept art, interviews and an exploration of videogame culture.
The direction for the visual identity was based around the symbolism of reaching the pinnacle of the game. The hero typeface, Detroit, mirrored the multifaceted gem logo, its multiple layers allowing for variety of different implementations within the gallery space. The faceted approach extended into the marketing campaign, allowing the outputs to house imagery from an array of games.